The factors limiting the venison market in the Czech Republic and options for limiting their impact on the Forestry

This article focuses on the development possibilities of venison market in Czech Republic. The main factors affecting primary game were investigated, both production limitations side hunters and purchase prices. These analysed context consumer prices general meat common (beef, pork). Furthermore, size total was estimated, taking into account export import this commodity. potential for Republic also established study. gap between analysed. conducted research further revealed that respondents do not perceive a relationship protection forest ecosystems. With few exceptions, they realise by buying consuming venison, can contribute to support forestry. perception role environment relation public does correspond need regulate density limit damage stands. results are recommendations which mainly consist expanding offer products significantly closer (moving from producer to market), implementation activation campaigns (tastings, presentations opinion makers). At same time, our work development, increasing value customer who, with appropriate marketing strategy, product as premium organic food through sustainable management.